Institutional
Prentice Capital Management, LP
CIK 0001326150
$45.7M
Reported AUM
23
Positions
Q1 2026
Period
2026-05-15
Filed
The Brief · Prentice Capital Management, LP · Q1 2026
AI · grounded in 13F
Prentice Capital Management, LP exited its positions in SBUX and HLF, reducing its holdings by $2.1M and $1.9M respectively. The fund established new positions in FRMI for $1.6M and AAL for $1.5M. Additionally, the manager increased its stake in OPEN by 189.9% and SNAP by 94.3%.
Portfolio · Q1 2026
Top holdings
QoQ vs Q4 2025
| # | Ticker | Issuer | Value | % of book | Δ shares (QoQ) | Status |
|---|---|---|---|---|---|---|
| 1 | SNAP | SNAP INC | $9.8M | 21.39% | +1,031,270 | +94.3% |
| 2 | OPEN | OPENDOOR TECHNOLOGIES INC | $7.5M | 16.42% | +1,050,164 | +189.9% |
| 3 | NN | NEXTNAV INC | $6.9M | 15.00% | -79,971 | -15.7% |
| 4 | JBLU | JETBLUE AWYS CORP | $3.7M | 8.09% | -648,157 | -43.6% |
| 5 | PTON | PELOTON INTERACTIVE INC | $3.1M | 6.77% | +163,068 | +29.2% |
| 6 | CALY | CALLAWAY GOLF GO | $2.0M | 4.42% | -50,700 | -25.9% |
| 7 | ULCC | FRONTIER GROUP HLDGS INC | $1.9M | 4.10% | +1,207 | +0.2% |
| 8 | FRMI | FERMI INC | $1.6M | 3.60% | +281,499 | NEW |
| 9 | — | NEXTNAV INC | $1.5M | 3.34% | +2,000 | +0.8% |
| 10 | AAL | AMERICAN AIRLINES GROUP INC | $1.5M | 3.28% | +139,790 | NEW |
| 11 | GPRO | GOPRO INC | $1.4M | 3.03% | -63,163 | -3.3% |
| 12 | TBCH | TURTLE BEACH CORP | $1.1M | 2.50% | — | HELD |
| 13 | GRPN | GROUPON INC | $1.0M | 2.19% | -413,415 | -83.1% |
| 14 | CWH | CAMPING WORLD HLDGS INC | $846K | 1.85% | +43,651 | +54.4% |
| 15 | COTY | COTY INC | $819K | 1.79% | -696,096 | -63.1% |
| 16 | NWL | NEWELL BRANDS INC | $393K | 0.86% | -100,000 | -46.6% |
| 17 | GRWG | GROWGENERATION CORP | $302K | 0.66% | — | HELD |
| 18 | OTLY | OATLY GROUP AB | $218K | 0.48% | — | HELD |
| 19 | HYFM | HYDROFARMS HLDGS GROUP INC | $46K | 0.10% | — | HELD |
| 20 | BMBL | BUMBLE INC | $44K | 0.10% | -497,091 | -97.4% |
| 21 | OPENW | OPENDOOR TECHNOLOGIES INC | $8K | 0.02% | +12,970 | NEW |
| 22 | OPENL | OPENDOOR TECHNOLOGIES INC | $3K | 0.01% | -12,970 | -50.0% |
| 23 | OPENZ | OPENDOOR TECHNOLOGIES INC | $3K | 0.01% | — | HELD |
| 24 | SBUX | STARBUCKS CORP | — | — | -25,000 | EXITED |
| 25 | HLF | HERBALIFE LTD | — | — | -154,209 | EXITED |
| 26 | RH | RH | — | — | -6,500 | EXITED |
| 27 | PLCE | CHILDRENS PL INC NEW | — | — | -70,124 | EXITED |
Source: SEC EDGAR · accession 0001104659-26-062458. 13F discloses long positions only — shorts, foreign equities, and options are excluded.