Q2 2025 · 13F-HR
Prentice Capital Management, LPholdings as filed
Filed 2025-08-14 · accession 0001104659-25-078571
$60.0M
Reported value
31
Positions
2025-06-30
Period end
The Brief · Prentice Capital Management, LP · Q2 2025
AI · grounded in 13F
Prentice Capital Management, LP established a new position in GRPN valued at $9.69M. The fund also initiated new stakes in SNAP for $7.24M and NN for $6.57M. Additional new positions include BMBL, PTON, and SOFI. The fund ended the period with 31 positions and total AUM of $60.02M.
Holdings as filed
| CUSIP | Ticker | Issuer | Value | % port. | Shares | Class | Voting |
|---|---|---|---|---|---|---|---|
| 399473206 | GRPN | GROUPON INC | $9.7M | 16.1% | 289,612 | Common | SOLE |
| 83304A106 | SNAP | SNAP INC | $7.2M | 12.1% | 833,145 | Common | SOLE |
| 65345N106 | NN | NEXTNAV INC | $6.6M | 10.9% | 432,022 | Common | SOLE |
| 12047B105 | BMBL | BUMBLE INC | $4.0M | 6.59% | 600,150 | Common | SOLE |
| 70614W100 | PTON | PELOTON INTERACTIVE INC | $4.0M | 6.58% | 569,362 | Common | SOLE |
| 83406F102 | SOFI | SOFI TECHNOLOGIES INC | $3.6M | 6.03% | 198,752 | Common | SOLE |
| 477143101 | JBLU | JETBLUE AWYS CORP | $3.1M | 5.17% | 733,469 | Common | SOLE |
| 526057104 | LEN | LENNAR CORP | $2.8M | 4.61% | 25,000 | Common | SOLE |
| 131193104 | CALY | TOPGOLF CALLAWAY BRANDS CORP | $2.6M | 4.28% | 319,044 | Common | SOLE |
| G4412G101 | HLF | HERBALIFE LTD | $2.0M | 3.34% | 232,885 | Common | SOLE |
| 222070203 | COTY | COTY INC | $1.9M | 3.10% | 399,923 | Common | SOLE |
| 48666K109 | KBH | KB HOME | $1.3M | 2.21% | 25,000 | Common | SOLE |
| 900450206 | TBCH | TURTLE BEACH CORP | $1.2M | 2.05% | 88,785 | Common | SOLE |
| 412822108 | HOG | HARLEY DAVIDSON INC | $1.2M | 1.97% | 49,980 | Common | SOLE |
| 55616P104 | M | MACYS INC | $1.1M | 1.80% | 92,577 | Common | SOLE |
| 02553E106 | AEO | AMERICAN EAGLE OUTFITTERS IN | $1.1M | 1.77% | 110,735 | Common | SOLE |
| 707569109 | PENN | PENN ENTERTAINMENT INC | $1.1M | 1.75% | 58,791 | Common | SOLE |
| 911163103 | UNFI | UNITED NAT FOODS INC | $905,500 | 1.51% | 38,846 | Common | SOLE |
| 55087P104 | LYFT | LYFT INC | $846,186 | 1.41% | 53,692 | Common | SOLE |
| 518439104 | EL | LAUDER ESTEE COS INC | $808,000 | 1.35% | 10,000 | Common | SOLE |
| 38268T103 | GPRO | GOPRO INC | $718,359 | 1.20% | 948,579 | Common | SOLE |
| 83570H108 | SONO | SONOS INC | $656,167 | 1.09% | 60,700 | Common | SOLE |
| 926400102 | VSCO | VICTORIAS SECRET AND CO | $463,000 | 0.77% | 25,000 | Common | SOLE |
| 20464U100 | COMP | COMPASS INC | $314,000 | 0.52% | 50,000 | Common | SOLE |
| 35909R108 | ULCC | FRONTIER GROUP HLDGS INC | $276,450 | 0.46% | 76,157 | Common | SOLE |
| 67421J108 | OTLY | OATLY GROUP AB | $243,169 | 0.41% | 20,486 | Common | SOLE |
| 44888K209 | HYFM | HYDROFARMS HLDGS GROUP INC | $181,465 | 0.30% | 48,520 | Common | SOLE |
| 39986L109 | GRWG | GROWGENERATION CORP | $154,953 | 0.26% | 165,707 | Common | SOLE |
| 00768Y453 | MSOS | ADVISORSHARES TR | $115,398 | 0.19% | 47,883 | Common | SOLE |
| 00791N102 | — | ADVANTAGE SOLUTIONS INC | $61,331 | 0.10% | 46,463 | Common | SOLE |
| 88688T100 | TLRYEUR | TILRAY BRANDS INC | $22,463 | 0.04% | 54,205 | Common | SOLE |
Source: SEC EDGAR · raw 13F holdings as filed. The Class column shows the option type when reported (Put/Call) or Common when the issuer's equity is held directly. 13F discloses long positions only.