Q3 2025 · 13F-HR
Prentice Capital Management, LPholdings as filed
Filed 2025-11-14 · accession 0001104659-25-112465
$65.5M
Reported value
18
Positions
2025-09-30
Period end
The Brief · Prentice Capital Management, LP · Q3 2025
AI · grounded in 13F
Prentice Capital Management, LP established a new position in JBLU valued at $11.2M. The fund also initiated new stakes in SNAP for $9.1M and GRPN for $8.3M. Additional new positions include PTON at $6.9M and NN at $6.3M. The fund ended the period with 18 positions and total AUM of $65.4M.
Holdings as filed
| CUSIP | Ticker | Issuer | Value | % port. | Shares | Class | Voting |
|---|---|---|---|---|---|---|---|
| 477143101 | JBLU | JETBLUE AWYS CORP | $11.2M | 17.1% | 2,276,428 | Common | SOLE |
| 83304A106 | SNAP | SNAP INC | $9.1M | 13.9% | 1,180,677 | Common | SOLE |
| 399473206 | GRPN | GROUPON INC | $8.3M | 12.6% | 353,764 | Common | SOLE |
| 70614W100 | PTON | PELOTON INTERACTIVE INC | $6.9M | 10.5% | 764,889 | Common | SOLE |
| 65345N106 | NN | NEXTNAV INC | $6.3M | 9.67% | 442,759 | Common | SOLE |
| 12047B105 | BMBL | BUMBLE INC | $3.6M | 5.45% | 585,765 | Common | SOLE |
| 131193104 | CALY | TOPGOLF CALLAWAY BRANDS CORP | $3.1M | 4.70% | 324,170 | Common | SOLE |
| 20464U100 | COMP | COMPASS INC | $2.8M | 4.26% | 347,094 | Common | SOLE |
| 222070203 | COTY | COTY INC | $2.7M | 4.18% | 676,645 | Common | SOLE |
| 38268T103 | GPRO | GOPRO INC | $2.4M | 3.68% | 1,137,114 | Common | SOLE |
| 35909R108 | ULCC | FRONTIER GROUP HLDGS INC | $2.3M | 3.57% | 530,119 | Common | SOLE |
| G4412G101 | HLF | HERBALIFE LTD | $2.0M | 3.12% | 241,661 | Common | SOLE |
| 900450206 | TBCH | TURTLE BEACH CORP | $1.8M | 2.74% | 112,836 | Common | SOLE |
| 55087P104 | LYFT | LYFT INC | $1.8M | 2.69% | 80,101 | Common | SOLE |
| 168905107 | PLCE | CHILDRENS PL INC NEW | $358,298 | 0.55% | 57,697 | Common | SOLE |
| 67421J108 | OTLY | OATLY GROUP AB | $352,561 | 0.54% | 21,763 | Common | SOLE |
| 39986L109 | GRWG | GROWGENERATION CORP | $309,272 | 0.47% | 165,386 | Common | SOLE |
| 44888K209 | HYFM | HYDROFARMS HLDGS GROUP INC | $159,397 | 0.24% | 48,449 | Common | SOLE |
Source: SEC EDGAR · raw 13F holdings as filed. The Class column shows the option type when reported (Put/Call) or Common when the issuer's equity is held directly. 13F discloses long positions only.