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Institutional

Herold Advisors, Inc.

CIK 0001891713
$455.3M
Reported AUM
263
Positions
Q1 2026
Period
2026-05-15
Filed

The Brief · Herold Advisors, Inc. · Q1 2026

AI · grounded in 13F

Herold Advisors, Inc. increased its position in AVLC by 17.12%. The fund also accumulated shares of VZ by 2.52% and AAPL by 2.50%. These moves occurred alongside a reduction in GOOGL shares by 4.03% and a 3.94% trim of XLE.

Portfolio · Q1 2026

AAPL$21.3MNVDA$19.8MMSFT$13.6MXOM$11.1MLLY$9.4MAVUS$9.4MDFUS$9.4MWMT$8.8MJPM$8.5MMA$7.9MABBV$7.6MDFCF$7.3MOther$321.3MHI

Top holdings

QoQ vs Q4 2025

#TickerIssuerValue% of bookΔ shares (QoQ)Status
1AAPLAPPLE INC$21.3M4.68%+2,050+2.5%
2NVDANVIDIA CORPORATION$19.8M4.36%-205-0.2%
3MSFTMICROSOFT CORP$13.6M2.98%+338+0.9%
4XOMEXXON MOBIL CORP$11.1M2.43%-257-0.4%
5LLYELI LILLY & CO$9.4M2.06%-251-2.4%
6AVUSAMERICAN CENTY ETF TR$9.4M2.06%+4,102+5.1%
7DFUSDIMENSIONAL ETF TRUST$9.4M2.06%+16,213+14.0%
8WMTWALMART INC$8.8M1.92%-336-0.5%
9JPMJPMORGAN CHASE & CO$8.5M1.87%+85+0.3%
10MAMASTERCARD INCORPORATED$7.9M1.73%+426+2.8%
11ABBVABBVIE INC$7.6M1.68%HELD
12DFCFDIMENSIONAL ETF TRUST$7.3M1.61%+16,932+10.8%
13AVIGAMERICAN CENTY ETF TR$7.2M1.59%+11,069+6.8%
14GOOGLALPHABET INC$7.2M1.57%-1,045-4.0%
15AVLCAMERICAN CENTY ETF TR$7.0M1.54%+13,243+17.1%
16VVISA INC$6.8M1.50%+410+1.8%
17CVXCHEVRON CORPORATION$5.7M1.25%-493-1.8%
18APHAMPHENOL CORP$5.2M1.13%+2,688+7.1%
19IGIBISHARES TR$5.2M1.13%+14,524+17.6%
20SKORFLEXSHARES TR$4.8M1.05%+14,587+17.5%
21IBMINTERNATIONAL BUSINESS MACHS$4.8M1.04%+333+1.7%
22AMZNAMAZON COM INC$4.5M0.99%+455+2.1%
23QLCFLEXSHARES TR$4.4M0.97%+5,989+11.8%
24VZVERIZON COMMUNICATIONS INC$4.3M0.95%+2,121+2.5%
25IQDYFLEXSHARES TR$4.3M0.94%+11,223+11.0%
26DFIVDIMENSIONAL ETF TRUST$4.2M0.93%+9,937+14.2%
27HDHOME DEPOT INC$4.2M0.93%+155+1.2%
28METAMETA PLATFORMS INC$4.0M0.88%-50-0.7%
29DSTLETF SER SOLUTIONS$4.0M0.88%-2,515-3.5%
30AVDEAMERICAN CENTY ETF TR$3.9M0.87%+2,579+5.9%
31MRKMERCK & CO INC$3.8M0.84%+1,508+5.0%
32JPSTJ P MORGAN EXCHANGE TRADED F$3.8M0.83%-8,589-10.3%
33JNJJOHNSON & JOHNSON$3.8M0.83%+271+1.8%
34TSLATESLA INC$3.8M0.83%+576+6.0%
35XLESELECT SECTOR SPDR TR$3.6M0.80%-2,442-3.9%
36BIPBROOKFIELD INFRASTRUCTURE PA$3.4M0.75%+1,700+1.8%
37JEPIJ P MORGAN EXCHANGE TRADED F$3.4M0.75%+1,447+2.5%
38PGPROCTER & GAMBLE CO$3.4M0.74%-1,403-5.7%
39AVUVAMERICAN CENTY ETF TR$3.3M0.73%+3,598+13.6%
40QGRWWISDOMTREE TR$3.2M0.71%+5,444+9.9%
41ISRGINTUITIVE SURGICAL INC$3.0M0.65%HELD
42TAT&T INC$2.9M0.65%+1,437+1.4%
43BRK/BBERKSHIRE HATHAWAY INC DEL$2.9M0.65%+341+5.9%
44CBCHUBB LTD SWITZ$2.9M0.65%+1,389+18.2%
45PSXPHILLIPS 66$2.9M0.64%-104-0.6%
46AVLVAMERICAN CENTY ETF TR$2.9M0.63%+3,143+9.7%
47ETNEATON CORP PLC$2.8M0.62%+142+1.8%
48GLDSPDR GOLD TR$2.7M0.59%HELD
49DGRWWISDOMTREE TR$2.6M0.56%-2,308-7.3%
50COSTCOSTCO WHOLESALE CORPORATION$2.6M0.56%-120-4.5%
51CTASCINTAS CORP$2.6M0.56%HELD
52AVGOBROADCOM INC$2.5M0.56%+185+2.3%
53NEENEXTERA ENERGY INC$2.5M0.55%+3,288+13.9%
54BNBROOKFIELD CORP$2.5M0.55%HELD
55JEPQJ P MORGAN EXCHANGE TRADED F$2.4M0.53%+1,665+4.0%
56DFAUDIMENSIONAL ETF TRUST$2.4M0.53%+998+1.9%
57CGDVCAPITAL GROUP DIVIDEND VALUE$2.2M0.48%+856+1.7%
58BMYBRISTOL-MYERS SQUIBB CO$2.2M0.48%-155-0.4%
59LMTLOCKHEED MARTIN CORP$2.1M0.47%+350+11.0%
60PFEPFIZER INC$2.1M0.46%+3,642+5.1%
61SHELSHELL PLC$2.0M0.45%+7+0.0%
62OKEONEOK INC NEW$2.0M0.44%-1,996-8.2%
63GOOGALPHABET INC$2.0M0.43%+75+1.1%
64RTXRTX CORPORATION$2.0M0.43%+307+3.1%
65EDCONSOLIDATED EDISON INC$2.0M0.43%-8-0.0%
66SPGIS&P GLOBAL INC$1.9M0.42%HELD
67USFRWISDOMTREE TR$1.9M0.42%-5,594-13.0%
68CATCATERPILLAR INC$1.9M0.41%-184-6.5%
69INTUINTUIT$1.8M0.40%-10-0.2%
70SCHGSCHWAB STRATEGIC TR$1.8M0.39%-295-0.5%
71AVEMAMERICAN CENTY ETF TR$1.7M0.38%+2,985+16.2%
72QCOMQUALCOMM INC$1.7M0.37%+2+0.0%
73BACBANK AMERICA CORP$1.6M0.36%+1,151+3.5%
74GLWCORNING INC$1.6M0.36%+350+3.0%
75BABOEING CO$1.6M0.36%+415+5.4%
76NUENUCOR CORP$1.6M0.35%HELD
77SLVISHARES SILVER TR$1.6M0.35%+297+1.3%
78JPIEJ P MORGAN EXCHANGE TRADED F$1.6M0.34%-894-2.6%
79MCDMCDONALDS CORP$1.5M0.34%-9-0.2%
80DEDEERE & CO$1.5M0.33%+1+0.0%
81GSGOLDMAN SACHS GROUP INC$1.5M0.33%+15+0.8%
82JPEFJ P MORGAN EXCHANGE TRADED F$1.5M0.33%+3,057+17.1%
83PLDPROLOGIS INC.$1.5M0.33%+10+0.1%
84CSCOCISCO SYS INC$1.5M0.32%+20+0.1%
85GSLCGOLDMAN SACHS ETF TR$1.5M0.32%-2,200-15.8%
86BKLCBNY MELLON ETF TRUST$1.4M0.31%-370-3.2%
87MSMORGAN STANLEY$1.3M0.30%+1+0.0%
88GEGE AEROSPACE$1.3M0.29%+1,250+37.4%
89ABTABBOTT LABORATORIES$1.3M0.28%+12+0.1%
90KLACKLA CORP$1.3M0.28%-144-14.2%
91AMGNAMGEN INC$1.3M0.28%-47-1.3%
92NTSXWISDOMTREE TR$1.3M0.27%-1,000-4.0%
93PEGPUBLIC SVC ENTERPRISE GROUP$1.2M0.27%+760+5.3%
94NFLXNETFLIX INC.$1.2M0.26%+1,292+11.6%
95LRCXLAM RESEARCH CORP$1.2M0.26%-1,848-24.9%
96NKENIKE INC$1.2M0.26%+456+2.1%
97RDVYFIRST TR EXCHANGE TRADED FD$1.1M0.25%-199-1.2%
98BPBP PLC$1.1M0.24%-62-0.3%
99CWBSPDR SERIES TRUST$1.1M0.24%HELD
100AVMVAMERICAN CENTY ETF TR$1.1M0.24%+1,901+15.0%
101AVGBAMERICAN CENTY ETF TR$1.1M0.24%+8,167+62.1%
102NGGNATIONAL GRID PLC$1.1M0.23%+462+3.8%
103JQUAJ P MORGAN EXCHANGE TRADED F$1.1M0.23%-1,177-6.3%
104ICVTISHARES TR$1.0M0.23%-990-8.8%
105CCITIGROUP INC$1.0M0.23%HELD
106VUGVANGUARD INDEX FDS$1.0M0.22%-310-11.7%
107AMTAMERICAN TOWER CORP$998K0.22%+75+1.3%
108EPSWISDOMTREE TR$986K0.22%-1,000-6.5%
109GILDGILEAD SCIENCES INC$963K0.21%-178-2.5%
110VRTVERTIV HOLDINGS CO$944K0.21%-523-12.2%
111TMUST-MOBILE US INC$933K0.20%+635+16.7%
112SCHWSCHWAB CHARLES CORP$896K0.20%+184+2.0%
113UNPUNION PAC CORP$893K0.20%HELD
114DISDISNEY WALT CO$888K0.19%-2,678-22.5%
115HSYHERSHEY CO$885K0.19%-264-5.8%
116IRMIRON MTN INC DEL$868K0.19%-150-1.7%
117MMM3M CO$857K0.19%-149-2.5%
118KMIKINDER MORGAN INC DEL$856K0.19%-346-1.3%
119WMBWILLIAMS COS INC$853K0.19%+408+3.6%
120PMPHILIP MORRIS INTL INC$841K0.18%-540-9.6%
121LRGFISHARES TR$841K0.18%+2,371+22.9%
122BBBIBONDBLOXX ETF TRUST$830K0.18%+16,130NEW
123GPIXGOLDMAN SACHS ETF TR$818K0.18%+2,000+13.9%
124DGROISHARES TR$817K0.18%-3,199-21.5%
125DUHPDIMENSIONAL ETF TRUST$806K0.18%+212+1.0%
126ALLEALLEGION PLC$803K0.18%+134+2.5%
127HUBBHUBBELL INC$800K0.18%-85-5.0%
128CMPRCIMPRESS PLC$796K0.17%HELD
129VOOVANGUARD INDEX FDS$795K0.17%+443+49.9%
130APDAIR PRODUCTS AND CHEMICALS I$779K0.17%HELD
131QLVFLEXSHARES TR$762K0.17%-1,195-10.1%
132BXBLACKSTONE INC$761K0.17%-39-0.6%
133ORCLORACLE CORP$753K0.17%+35+0.7%
134IBNICICI BANK LIMITED$750K0.16%HELD
135TPLTEXAS PACIFIC LAND CORPORATI$735K0.16%+336+27.7%
136GPIQGOLDMAN SACHS ETF TR$733K0.16%+3,937+36.2%
137AMATAPPLIED MATLS INC$719K0.16%-834-28.4%
138BRK/ABERKSHIRE HATHAWAY INC DEL$718K0.16%HELD
139TSCOTRACTOR SUPPLY CO$709K0.16%-98-0.6%
140CCDCALAMOS DYNAMIC CONV & INCOM$706K0.16%+4,068+14.0%
141SGOVISHARES TR$705K0.15%+6,999NEW
142JBNDJ P MORGAN EXCHANGE TRADED F$700K0.15%+1,930+17.4%
143GEVGE VERNOVA INC$694K0.15%+183+29.9%
144CVSCVS HEALTH CORP$681K0.15%-642-6.3%
145CCICROWN CASTLE INC$676K0.15%+679+8.9%
146HYGVFLEXSHARES TR$655K0.14%-1,227-7.0%
147FDRRFIDELITY COVINGTON TRUST$651K0.14%-1,250-10.1%
148RDIVINVESCO EXCH TRADED FD TR II$651K0.14%-283-2.4%
149AMDADVANCED MICRO DEVICES INC$650K0.14%+476+17.5%
150MOALTRIA GROUP INC$645K0.14%+94+1.0%
151DOWDOW HLDGS INC$640K0.14%+2+0.0%
152MUMICRON TECHNOLOGY INC$635K0.14%+200+11.9%
153BWXTBWX TECHNOLOGIES INC$631K0.14%+3,088NEW
154UNHUNITEDHEALTH GROUP INC$630K0.14%-1,123-32.5%
155DOLWISDOMTREE TR$613K0.13%+174+2.0%
156AVUQAMERICAN CENTY ETF TR$604K0.13%+2,725+34.4%
157TLTDFLEXSHARES TR$602K0.13%-352-5.2%
158UPSUNITED PARCEL SVCS INC$599K0.13%+302+5.2%
159QDEFFLEXSHARES TR$589K0.13%-2,000-21.3%
160CAHCARDINAL HEALTH INC$581K0.13%HELD
161VSTVISTRA CORP$575K0.13%+948+33.0%
162QQQINVESCO QQQ TR$572K0.13%+494+99.2%
163EMEEMCOR GROUP INC$570K0.13%+772NEW
164AXPAMERICAN EXPRESS CO$569K0.13%+171+10.0%
165CMCSACOMCAST CORP NEW$567K0.12%-4,842-19.7%
166AVIVAMERICAN CENTY ETF TR$562K0.12%+1,164+18.3%
167BLKBLACKROCK INC$559K0.12%-411-41.4%
168KNGFIRST TR EXCHANGE-TRADED FD$559K0.12%+803+7.5%
169BNDCFLEXSHARES TR$553K0.12%-1,083-4.2%
170PHPARKER-HANNIFIN CORP$550K0.12%-10-1.6%
171IQVIQVIA HLDGS INC$546K0.12%HELD
172MYNBLACKROCK MUNIYIELD N Y QUAL$530K0.12%+55,258NEW
173IVVISHARES TR$518K0.11%+793NEW
174KOCOCA COLA CO$497K0.11%+40+0.6%
175VIGVANGUARD SPECIALIZED FUNDS$493K0.11%HELD
176PEPPEPSICO INC$491K0.11%HELD
177BAMBROOKFIELD ASSET MANAGMT LTD$486K0.11%HELD
178MLMMARTIN MARIETTA MATLS INC$480K0.11%-140-14.7%
179VTIVANGUARD INDEX FDS$475K0.10%-50-3.3%
180WMWASTE MGMT INC DEL$468K0.10%-30-1.5%
181SPGPINVESCO EXCHANGE TRADED FD T$462K0.10%HELD
182GSKGSK PLC$461K0.10%+240+3.0%
183OMFLINVESCO EXCH TRD SLF IDX FD$456K0.10%HELD
184XSOEWISDOMTREE TR$450K0.10%-600-5.1%
185ABALLIANCEBERNSTEIN HLDG L P$442K0.10%-3,900-24.8%
186ICEINTERCONTINENTAL EXCHANGE IN$434K0.10%-2,012-42.2%
187RCLROYAL CARIBBEAN GROUP$422K0.09%+1,535NEW
188SPYSTATE STR SPDR S&P 500 ETF T$409K0.09%+33+5.5%
189NFGNATIONAL FUEL GAS CO$404K0.09%+200+4.9%
190ACNACCENTURE PLC IRELAND$403K0.09%+370+22.3%
191ADMARCHER DANIELS MIDLAND CO$396K0.09%+250+4.8%
192PLTRPALANTIR TECHNOLOGIES INC$387K0.08%+81+3.2%
193XLFSELECT SECTOR SPDR TR$385K0.08%-23-0.3%
194CPERUNITED STS COMMODITY INDEX F$372K0.08%HELD
195PDIPIMCO DYNAMIC INCOME FD$372K0.08%+5,099+30.7%
196IWRISHARES TR$369K0.08%-1,200-24.0%
197FFORD MTR CO$369K0.08%-19,308-37.6%
198FALNISHARES TR$368K0.08%+1,324+10.6%
199WPCWP CAREY INC$366K0.08%+16+0.3%
200TGTTARGET CORP$361K0.08%+20+0.7%
201EXPDEXPEDITORS INTL WASH INC$358K0.08%HELD
202GMGENERAL MTRS CO$358K0.08%+500+11.6%
203NFBKNORTHFIELD BANCORP INC DEL$351K0.08%HELD
204VOVANGUARD INDEX FDS$351K0.08%+208+20.5%
205AVSCAMERICAN CENTY ETF TR$347K0.08%-440-7.3%
206BIPCBROOKFIELD INFRASTRUCTURE CO$345K0.08%+252+3.0%
207INTCINTEL CORP$345K0.08%+127+1.7%
208COHRCOHERENT CORP$340K0.07%HELD
209JBLJABIL INC$340K0.07%HELD
210VGTVANGUARD WORLD FD$339K0.07%-3-0.6%
211DIVIFRANKLIN TEMPLETON ETF TR$338K0.07%+362+4.4%
212SCHDSCHWAB STRATEGIC TR$334K0.07%+10,897NEW
213NRKNUVEEN NY AMT FREE$331K0.07%+8,942+38.2%
214NETCLOUDFLARE INC$314K0.07%HELD
215OGSONE GAS INC$310K0.07%HELD
216DUKDUKE ENERGY CORP NEW$302K0.07%+2,305NEW
217ITWILLINOIS TOOL WKS INC$299K0.07%HELD
218GINNGOLDMAN SACHS ETF TR$294K0.06%HELD
219ZTSZOETIS INC$293K0.06%-80-3.1%
220QUREQUANTA SVCS INC$288K0.06%-175-25.0%
221SBUXSTARBUCKS CORP$287K0.06%+30+0.9%
222SPHDINVESCO EXCH TRADED FD TR II$284K0.06%+6+0.1%
223MDLZMONDELEZ INTL INC$282K0.06%-200-3.9%
224FDVVFIDELITY COVINGTON TRUST$279K0.06%+5,057NEW
225CGGRCAPITAL GROUP GROWTH ETF$265K0.06%-1,353-17.0%
226SHAGWISDOMTREE TR$258K0.06%-314-5.5%
227ETENERGY TRANSFER L P$257K0.06%HELD
228ITAISHARES TR$250K0.05%HELD
229DDOMINION ENERGY INC$249K0.05%+23+0.6%
230IHDGWISDOMTREE TR$248K0.05%-241-4.5%
231CEGCONSTELLATION ENERGY CORP$248K0.05%+168+23.3%
232TECLDIREXION SHARES ETF TRUST$247K0.05%+2,849NEW
233JMSTJ P MORGAN EXCHANGE TRADED F$245K0.05%-748-13.5%
234IAUISHARES GOLD TR$237K0.05%+2,685NEW
235GUNRFLEXSHARES TR$235K0.05%+4,258NEW
236BBUSJ P MORGAN EXCHANGE TRADED F$234K0.05%HELD
237OKLOOKLO INC$233K0.05%HELD
238NNYNUVEEN N Y MUN VALUE FD$229K0.05%+1,069+4.1%
239PRUPRUDENTIAL FINL INC$228K0.05%-250-9.7%
240DFACDIMENSIONAL ETF TRUST$227K0.05%+5,853NEW
241XLUSELECT SECTOR SPDR TR$225K0.05%+4,910NEW
242XLKSELECT SECTOR SPDR TR$223K0.05%+1,676NEW
243BSTBLACKROCK SCIENCE & TECHNOLO$222K0.05%-170-2.7%
244CGCARLYLE GROUP INC$218K0.05%HELD
245NVSTENVISTA HOLDINGS CORPORATION$217K0.05%+8,550NEW
246HPEHEWLETT PACKARD ENTERPRISE C$216K0.05%HELD
247PEYINVESCO EXCHANGE TRADED FD T$212K0.05%-1,079-9.8%
248CAGCONAGRA BRANDS INC$209K0.05%+1,300+10.8%
249COWZPACER FDS TR$209K0.05%+3,340NEW
250BENFRANKLIN RESOURCES INC$207K0.05%HELD
251TRVTRAVELERS COMPANIES INC$204K0.04%HELD
252FDXFEDEX CORP$203K0.04%+570NEW
253NMTNUVEEN MASS QUALITY MUN INC$197K0.04%HELD
254KIOKKR INCOME OPPORTUNITIES FD$132K0.03%+141+1.2%
255XEXGXEATON VANCE TAX-MANAGED GLOB$118K0.03%HELD
256JFBJFB CONSTR HLDGS$92K0.02%+15,000NEW
257EBSEMERGENT BIOSOLUTIONS INC$83K0.02%HELD
258JOBYJOBY AVIATION INC$83K0.02%HELD
259ACHRARCHER AVIATION INC$80K0.02%+200+1.3%
260PNIPIMCO NEW YORK MUN FD II$78K0.02%+11,385NEW
261GUTGABELLI UTIL TR$68K0.01%+11,212NEW
262PUSAAUREUS GREENWAY HLDGS INC$51K0.01%+15,000NEW
263GCVGABELLI CONV & INC SECS FD I$45K0.01%HELD
264CRMSALESFORCE INC-1,872EXITED
265UBERUBER TECHNOLOGIES INC-3,100EXITED
266URIUNITED RENTALS INC-300EXITED
267AXONAXON ENTERPRISE INC-395EXITED
268BLACKROCK MUNIHLDGS NY QLTY-21,759EXITED
269KHCKRAFT HEINZ CO-9,000EXITED
270QBTSD-WAVE QUANTUM INC-8,000EXITED

Source: SEC EDGAR · accession 0001172661-26-001982. 13F discloses long positions only — shorts, foreign equities, and options are excluded.